Who's more likely?
How much more likely one group is to do something compared to the other in the UK and US
have played Minecraft in the last 12 months
CloseGen Z are 0 times more likely to have played Minecraft in the last 12 months compared to Millennials
want brands to be young
CloseGen Z are 0 times more likely to want brands to be young compared to Millennials
have watched a live gaming stream (e.g. on Twitch, YouTube Gaming, PandaTV etc) in the last month
CloseGen Z are 0 times more likely to have watched a live gaming stream (e.g. on Twitch, YouTube Gaming, PandaTV etc) in the last month compared to Millennials
have posted an opinion online about fine arts / culture in the last month
CloseGen Z are 0 times more likely to have posted an opinion online about fine arts / culture in the last month compared to Millennials
use micro-blogs (e.g. Twitter) to conduct online product research
CloseGen Z are 0 times more likely to use micro-blogs (e.g. Twitter) to conduct online product research compared to Millennials
discover new products through ads seen in virtual spaces (e.g VR/AR)
CloseGen Z are 0 times more likely to discover new products through ads seen in virtual spaces (e.g VR/AR) compared to Millennials
have unliked / stopped following a brand on a social network in the last month
CloseGen Z are 0 times more likely to have unliked / stopped following a brand on a social network in the last month compared to Millennials
watch a Children's TV genre in a typical week
CloseMillennials are 0 times more likely to watch a Children's TV genre in a typical week compared to Gen Z
have the following job seniority: Senior Management (e.g. Executive VP, Senior VP)
CloseMillennials are 0 times more likely to have the following job seniority: Senior Management (e.g. Executive VP, Senior VP) compared to Gen Z
be a full-time parent / stay-at-home parent
CloseMillennials are 0 times more likely to be a full-time parent / stay-at-home parent compared to Gen Z
additionally use a e-Reader while watching TV
CloseMillennials are 0 times more likely to additionally use a e-Reader while watching TV compared to Gen Z
be influenced by where to travel by good facilities for children / families
CloseMillennials are 0 times more likely to be influenced by where to travel by good facilities for children / families compared to Gen Z
have purchased baby wipes in the last month
CloseMillennials are 0 times more likely to have purchased baby wipes in the last month compared to Gen Z
have used a anti-aging cream / serum (skincare product) in the last week
CloseMillennials are 0 times more likely to have used a anti-aging cream / serum (skincare product) in the last week compared to Gen Z
Gen Z
Compared to Millennials
- 0 times more likely to have played minecraft in the last 12 months
- 0 times more likely to want brands to be young
- 0 times more likely to have watched a live gaming stream (e.g. on twitch, youtube gaming, pandatv etc) in the last month
- 0 times more likely to have posted an opinion online about fine arts / culture in the last month
- 0 times more likely to use micro-blogs (e.g. twitter) to conduct online product research
- 0 times more likely to discover new products through ads seen in virtual spaces (e.g vr/ar)
- 0 times more likely to have unliked / stopped following a brand on a social network in the last month
Millennials
Compared to Gen Z
- 0 times more likely to watch a children's tv genre in a typical week
- 0 times more likely to have the following job seniority: senior management (e.g. executive vp, senior vp)
- 0 times more likely to be a full-time parent / stay-at-home parent
- 0 times more likely to additionally use a e-reader while watching tv
- 0 times more likely to be influenced by where to travel by good facilities for children / families
- 0 times more likely to have purchased baby wipes in the last month
- 0 times more likely to have used a anti-aging cream / serum (skincare product) in the last week
